Flow Wrap Packaging Market Size Worth $44.7 Billion by 2033 | CAGR: 5.3%: AMR

The flow wrap packaging market growth is driven by surge in demand for convenience packaging in food, pharmaceuticals, and consumer goods, along with the rise of e-commerce and advancements in packaging technology that enhance efficiency and sustainability. Stringent food safety regulations and the cost-effectiveness of flow wrap packaging further support market growth. However, environmental concerns and stringent plastic waste regulations, fluctuating raw material prices, competition from alternative packaging solutions, and high initial investments in machinery pose significant challenges. Despite these restraints, opportunities lie in the development of sustainable and biodegradable packaging solutions, expansion in emerging markets, customization & branding trends, and the integration of smart packaging technologies, which enhance consumer engagement and supply chain transparency.

/EIN News/ -- Wilmington, Delaware , April 15, 2025 (GLOBE NEWSWIRE) -- Allied Market Research published a report, titled, "Flow Wrap Packaging Market by Material (Plastic Films, Paper, Aluminum Foil, and Others) and Application (Food & Beverages, Pharmaceuticals, Personal Care & Cosmetics, Household Products, and Others): Global Opportunity Analysis and Industry Forecast, 2024-2033". According to the report, the "flow wrap packaging market" was valued at $26.9 billion in 2023, and is estimated to reach $44.7 billion by 2033, growing at a CAGR of 5.3% from 2024 to 2033. 

Macroeconomic & Geopolitical Impact 

The flow wrap packaging market is significantly influenced by macroeconomic and geopolitical factors, including global trade policies, raw material price fluctuations, and supply chain disruptions. According to IMF, the rising inflation rate, which averaged around 6.6% globally in 2023 has increased production costs due to higher prices for polyethylene and polypropylene, key materials used in flow wrap packaging. In addition, the Russia-Ukraine conflict has led to volatility in energy prices, impacting manufacturing and logistics costs. Geopolitical tensions and trade restrictions between major economies (such as the U.S.-China trade war) have affected the availability of raw materials, leading to supply chain delays, with global shipping costs rising by over 50% in some regions as per the World Bank. Despite these challenges, economic growth in emerging markets, particularly in India and Southeast Asia, where GDP is projected to grow by over 6% in 2024 according to World Economic Outlook, is driving demand for packaged goods, creating new opportunities for the flow wrap packaging industry. Moreover, the push for sustainable packaging, driven by government regulations like the EU’s Single-Use Plastics Directive, is reshaping industry investments toward biodegradable and recyclable materials, influencing future market dynamics. 

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Report coverage & details: 

Report Coverage	Details
Forecast Period	2024–2033
Base Year	2023
Market Size in 2023	$26.9 Billion
Market Size in 2033	$44.7 Billion
CAGR	5.3%
No. of Pages in Report	337
Segments Covered	Material, Application, and Region.
Drivers	Growing Demand for Convenience Packaging    Expansion of the Food & Beverage Industry
Opportunities	Rising Demand for Sustainable Packaging
Restraints	Material Price Volatility

The plastic films segment held a major share of the market in 2023. 

By material, the plastic films segment was the highest revenue contributor to the market in 2023 and is expected to grow with a CAGR of 5.1%. The growing demand for plastic films in flow wrap packaging is driven by their superior barrier properties, cost efficiency, and versatility across multiple industries. Plastic films such as polyethylene (PE), polypropylene (PP), and biaxially oriented polypropylene (BOPP) offer moisture, oxygen, and contamination resistance, ensuring extended shelf life for food, pharmaceuticals, and consumer goods. In addition, their lightweight nature reduces transportation costs, making them a preferred choice for manufacturers seeking cost-effective solutions. The e-commerce boom has further fueled demand, as durable plastic films provide tamper-proof and flexible packaging for online deliveries. Innovations in recyclable and biodegradable plastic films are also gaining traction, addressing sustainability concerns while maintaining the advantages of traditional plastic-based packaging. Moreover, advancements in high-speed automated packaging machinery favor plastic films due to their seamless machinability, printability, and adaptability to various product shapes and sizes, reinforcing their dominance in flow wrap packaging applications. 

The food and beverages segment dominated the market in 2023. 

By application, the food and beverages segment was the highest revenue contributor to the market in 2023 and is expected to grow with a CAGR of 5.3%. The demand for flow wrap packaging is growing due to several key factors. One of the main drivers is the rising consumption of packaged and convenience foods, fueled by urbanization, busy lifestyles, and increasing disposable income. A survey conducted in 2024 revealed that three in five consumers globally consume convenience foods at least once a week, with one in five consuming them more than once a day. This trend is particularly pronounced in developing countries such as India and Indonesia, where there has been a significant increase in convenience food consumption. The shift toward convenience is also evident in the U.S., where the percentage of residents replacing meals with snacks rose from 14% in 2023 to 17% in 2024, indicating a growing preference for quick and easy meal solutions. Consumers prefer single-serve, portion-controlled, and on-the-go food options, making flow wrap an ideal choice for manufacturers. In addition, food safety and hygiene concerns have heightened post-pandemic, leading to a surge in demand for sealed, contamination-free packaging that prevents moisture, oxygen, and bacterial exposure. 

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Asia-Pacific to maintain its dominance by 2033 growing with a CAGR of 5.6%. 

Asia-Pacific was the highest revenue contributor, growing at a CAGR of 5.6%. Plastic films segment is gaining popularity in Asia-Pacific. The rapid expansion of e-commerce platforms has escalated the demand for durable and lightweight packaging solutions. In China, for instance, the e-commerce share of total retail sales in consumer goods increased from 20.7% in 2019 to 27.6% in 2023, underscoring the growing reliance on plastic films to ensure product safety during transit. Moreover, India's frozen foods and snacks market is expanding rapidly, with frozen vegetables and snacks accounting for over 65% of the market share. This growth fuels the need for effective plastic film packaging to preserve product quality and extend shelf life.   

Investment Opportunities in Flow Wrap Packaging Market 

The surge in e-commerce necessitates durable and visually appealing packaging, further propelling market expansion. Strategic mergers and acquisitions, exemplified by Amcor's USD 8.4 billion acquisition of Berry Global Group in 2024, underscore the industry's consolidation and the potential for scalability.  The Amcor-Berry Global merger represents a significant consolidation within the packaging industry, forming a combined entity with annual revenues of approximately $24 billion. Berry shareholders received 7.25 Amcor shares for each Berry share, resulting in Amcor shareholders owning about 63% and Berry shareholders 37% of the merged company. The merger is projected to achieve $650 million in cost synergies within three years, stemming from streamlined operations and procurement efficiencies. In addition, the combined entity plans to invest $180 million annually in research and development, focusing on sustainable packaging solutions. Operating across more than 140 countries with around 400 production facilities, this strategic consolidation enhances scalability and positions the company to address evolving market demands, particularly in sustainability and global reach. Investors focusing on technological advancements in high-speed flow wrapping machinery and sustainable material development are well-positioned to capitalize on this upward trajectory.  

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Key Players: - 

• KM Packaging Services Ltd. 

• Huhtamaki 

• Billerud AB 

• Sonoco Products Company 

• Winpak Ltd. 

• OPM Group 

• ePac Holdings, LLC 

• Amcor PLC 

• Constantia Flexibles Group 

• Polysack Flexible Packaging Ltd   

Key Developments 

• In 2023, Amcor introduced AmFiber Performance Paper in North America, a high-barrier laminated paper designed for curbside recycling. Ideal for applications such as cold-seal flow wraps and three-side seal sachets, it is compatible with existing flexible packaging equipment and operates at machine speeds similar to plastic-based packaging. 
• In 2024, Amcor announced its agreement to acquire Berry Global Group in an all-stock deal valued at $8.4 billion. This merger aims to create a leading entity in consumer and healthcare packaging, with combined revenues of approximately $24 billion. The transaction is expected to close by mid-2025, pending regulatory approvals. 

The report provides a detailed analysis of these key players in the global Flow Wrap Packaging market. These players have adopted different strategies such as new product launches, collaborations, expansion, joint ventures, agreements, and others to increase their market share and maintain dominant shares in different regions. The report is valuable in highlighting business performance, operating segments, product portfolio, and strategic moves of market players to showcase the competitive scenario. 

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain. 

Pawan Kumar, the CEO of Allied Market Research, is leading the organization toward providing high-quality data and insights. We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry. 

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