Tiffany & Co in Personal Accessories (World) 2017- SWOT Analysis, Size, Share, Growth, Trends and Forecast by 2022

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PUNE, INDIA, November 10, 2017 /EINPresswire.com/ -- Tiffany & Co in Personal Accessories Market:

Executive Summary

Tiffany & Co is a leading real jewellery company most famous for its association with Audrey Hepburn and timeless diamonds. Despite expanding its more affordable ranges in recent years, the company is increasingly overlooked by young consumers due to its classic image. To turn around its negative trend in sales, Tiffany & Co aims to reduce its dependence on the US, increase its appeal to Millennials, strengthen its position in watches, expand online and launch new products more regularly.

Tiffany & Co in Personal Accessories (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Personal Accessories industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Tiffany & Co delivers a detailed strategic analysis of the company's business, examining its performance in the Personal Accessories market and the global economy.

Company and market share data provide a detailed look at the financial position of Tiffany & Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Tiffany & Co.

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THIS REPORT EXAMINES:

Company share by region and sector

Brand portfolio

New product developments

Marketing and distribution strategies

A detailed SWOT analysis of Tiffany & Co provides strategic intelligence on:

Strengths and weaknesses

Category and country opportunities for growth

Challenges and threats from current competition and future prospects

Global and regional market positions

Why buy this report?

* Get a detailed picture of the Personal Accessories market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents

Scope

STRATEGIC EVALUATION

Key company facts

Tiffany & Co remains overwhelmingly US-focused

Tiffany & Co financials by reportable segments

SWOT: Tiffany & Co

Key strategic challenges and objectives

COMPETITIVE POSITIONING

Chinese players now dominate the global jewellery scene

Established luxury brands remain Tiffany’s main competitors

MARKET ASSESSMENT

Tiffany & Co badly hit by the decline in US demand for fine jewellery

Tiffany & Co's presence negligible outside fine jewellery

Mixed outlook for Tiffany’s key markets

GEOGRAPHIC AND CATEGORY OPPORTUNITIES

Fine jewellery: India and China offer the largest growth potential

India’s diamond jewellery market: An overlooked opportunity?

Partnering with Net-A-Porter to tap into internet retailing opportunities

Bridge jewellery: A platform to reach aspiring consumers around the world

Muslim women: A new key target audience?

BRAND STRATEGY

HardWear: A new direction for Tiffany

Bridal Jewellery: Embracing other forms of relationships

Tiffany & Co watches: A large but still untapped opportunity

Fragrances: Foraying into premium beauty and personal care

Investing in writing instruments and homewares

OPERATIONS

Diamond sourcing and manufacturing facilities

Selective distribution to maintain the company's image and desirability

Expanding across social media platforms

RECOMMENDATIONS

Recommendations

DEFINITIONS

Definitions

APPENDIX: COMPETITOR ANALYTICS

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices    

Continuous…

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Norah Trent
WiseGuy Research Consultants Pvt. Ltd.
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